Leah Jay
What began as social-led lead generation evolved into a broader brand and growth partnership. Franklin helped Leah Jay turn high-value lead magnets into sustained demand, brand elevation, and a new website that supports long-term business growth.
Project Purpose
Leah Jay is a leading property management and investment advisory business with a strong presence across Newcastle, Lake Macquarie and the Hunter region. While the business had a solid reputation locally, there was an opportunity to modernise how demand was generated — shifting from reliance on traditional channels to a scalable digital system that could support long-term growth.
Franklin initially partnered with Leah Jay to deliver social-led lead generation using specialised, high-value lead magnets tailored to property investors and landlords. What began as a performance-driven engagement quickly evolved into a broader brand and growth transformation.
Objective
The initial objective was simple: generate qualified leads through social channels in a way that aligned with Leah Jay’s premium service offering. This required moving beyond generic enquiry forms and building lead magnets that educated, qualified, and filtered prospects before they entered the sales process.
As results improved, the scope expanded. Franklin worked with Leah Jay to elevate the brand, modernise their digital presence, and ensure lead generation activity contributed not just to short-term enquiries, but to long-term brand equity and business growth.
Achieved Goals
- Delivered consistent, high-quality lead generation through social media using tailored investor and landlord lead magnets
- Elevated brand perception by aligning messaging, creative, and user experience across the funnel
- Designed and launched a new website in collaboration with Bandit Design Group and Charger Agency, creating a platform that better reflected Leah Jay’s scale and credibility
- Improved conversion quality by integrating education-led lead capture with clearer service positioning
- Provided ongoing marketing support to ensure lead generation activity continued to contribute to overall business growth, not just isolated campaign results
The result is a more mature, brand-led growth system — where performance marketing and brand work together to support sustainable expansion across multiple service lines.
“What started as lead generation quickly became a much bigger growth partnership.”
