Leah Jay

The Challenge

Leah Jay already had strong foundations, but their marketing and sales activity needed to be more connected.

The website was a key source of trust and enquiry, but it needed to work harder as a conversion tool. Paid advertising was active, but there was an opportunity to improve performance, sharpen campaign structure and create clearer visibility around which channels were driving quality leads.

At the same time, sales and marketing activity needed to be better aligned.

The team needed a system that could show what was happening across paid and organic channels, track enquiries through the pipeline and connect marketing activity to real commercial outcomes.

The challenge was to move from separate marketing activity to an end-to-end RevEngine™ system.

What We Built

Franklin, worked with Leah Jay across website optimisation, paid advertising and HubSpot implementation to create a more connected and measurable growth system.

This included:

Website Updates & Conversion Improvements

We updated the Leah Jay website to better support enquiry generation and improve the path from visitor to lead.

The work focused on making key services easier to understand, strengthening conversion points and ensuring users could take clear action when they were ready to speak with the team.

Rather than treating the website as a static digital asset, we repositioned it as a central part of Leah Jay’s sales and marketing system.

Paid Advertising Management

Franklin took over Leah Jay’s paid advertising activity, including campaign structure, optimisation and performance management.

The focus was on improving lead generation across high-intent audiences while ensuring campaigns were aligned with Leah Jay’s broader business goals.

This gave the team a more strategic approach to paid media, with clearer oversight of spend, messaging and lead outcomes.

Organic Channel Visibility

Alongside paid advertising, we worked to improve visibility across organic channels so the team could better understand how SEO, website content and non-paid traffic were contributing to enquiry volume.

This helped Leah Jay move beyond viewing channels in isolation and start assessing performance across the full digital ecosystem.

HubSpot RevEngine™ Implementation

We implemented HubSpot as the central CRM and RevEngine™ platform for Leah Jay.

This created a clearer connection between website enquiries, paid campaigns, organic traffic, lead records, sales activity and pipeline movement.

HubSpot gave the team a single source of truth for managing leads, tracking follow-up and understanding how marketing activity translated into sales opportunities.

Sales & Marketing Alignment

The system was designed to connect marketing and sales in a practical, usable way.

Instead of leads sitting in disconnected platforms or being assessed only at the enquiry stage, the RevEngine™ setup gave Leah Jay visibility across the full journey from first touchpoint through to follow-up, pipeline activity and final outcome.

This helped the team understand not just where leads were coming from, but what happened to them after they entered the business.

The Result

The project gave Leah Jay a more connected, measurable and commercially useful marketing system.

The work delivered:

• A stronger and more conversion-focused website
• Improved paid advertising structure and management
• Greater visibility across paid and organic channels
• HubSpot implemented as the central CRM and reporting system
• Clearer alignment between sales and marketing activity
• End-to-end visibility from enquiry source through to pipeline outcome

For Leah Jay, this meant marketing performance could be assessed through a commercial lens, not just by traffic, clicks or lead volume.

Why It Worked

The success of the project came from connecting the full customer journey.

The website became a stronger conversion tool. Paid advertising became more structured and accountable. Organic channels were brought into the reporting picture. HubSpot connected enquiry data with sales activity.

Together, these pieces gave Leah Jay a clearer view of what was working, where leads were coming from and how marketing activity was contributing to business growth.

Instead of operating with fragmented data, Leah Jay now had a system that connected sales and marketing into one shared view.

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