Question 1

How much should I spend on Google Ads?

Accepted Answer

It depends on your cost per lead, close rate and average customer value — not on a fixed percentage. We model the numbers backwards from your revenue target: how many customers you need, how many qualified leads that requires, and what those leads realistically cost in your category. If the maths doesn't work at a given budget, we'll tell you before you spend.

Question 2

How much should I spend on Meta Ads?

Accepted Answer

Meta needs enough volume to exit the learning phase and enough creative to keep testing meaningful. We set the floor based on your target cost per lead and the number of creative variants in rotation, then scale budget toward the audiences and creatives that hold their cost as spend increases.

Question 3

How long does it take for paid advertising to work?

Accepted Answer

Campaigns typically produce early signal within the first few weeks, but stable, scalable performance comes from iteration — creative testing, audience refinement and conversion tracking working together. We set expectations against your sales cycle rather than platform metrics.

Question 4

Does Franklin manage both Google Ads and Meta Ads?

Accepted Answer

Yes. We run Meta, Google, TikTok and LinkedIn as one connected acquisition system with a shared budget model, shared measurement and one set of commercial targets — rather than separate channel silos competing for credit.

Question 5

Does Franklin create advertising creative?

Accepted Answer

Yes. We develop campaign concepts, offers, messaging and creative built to drive action — static ads, carousels, short-form video, UGC concepts, ad copy, hooks, CTAs and Google Ads assets. Creative is treated as a testing system, not a one-off deliverable.

Question 6

How do you measure advertising ROI?

Accepted Answer

We track the full path: ad, click, lead, opportunity, customer, revenue. That requires conversion tracking, correct source capture and CRM data that holds up. Reporting is built around cost per lead, cost per acquisition and return on ad spend, not platform-reported vanity metrics.

Question 7

Can you integrate advertising with HubSpot?

Accepted Answer

Yes — it's how we close the loop. Ad platform data, UTM and click IDs, lifecycle stages and deal outcomes are connected inside HubSpot so you can see which campaigns generate pipeline, not just enquiries.

Question 8

What is included in ongoing advertising management?

Accepted Answer

Commercial strategy and budget modelling, multi-platform campaign execution, creative and performance optimisation, conversion rate optimisation, attribution and revenue reporting, and ongoing scaling and account management.

Question 9

How often are campaigns optimised?

Accepted Answer

We monitor performance daily and reallocate budget toward winning audiences and creatives while eliminating inefficiencies. Structural changes — new campaign architecture, new offers, new creative rounds — run on a planned testing cadence rather than reactive tinkering.

Question 10

How do you improve lead quality?

Accepted Answer

Lead quality is usually an offer, targeting and qualification problem rather than a traffic problem. We tighten the offer and messaging, add qualification into forms and landing pages, and feed CRM outcome data back into the platforms so optimisation targets qualified leads instead of raw form fills.

Question 11

Do we need landing pages, or can we send traffic to our website?

Accepted Answer

If your site converts and tracks properly, use it. Most sites do neither for paid traffic — they answer general questions rather than the single one the ad promised. We build purpose-made landing pages when the offer, audience or measurement demands it, and skip them when the site is already doing the job.

Question 12

How do iOS privacy changes and cookie loss affect tracking?

Accepted Answer

Browser-side pixels now miss a meaningful share of conversions. We use server-side tracking, enhanced conversions and click-ID capture into the CRM so platforms keep receiving reliable signal and your reporting reconciles with actual sales rather than modelled estimates.

Question 13

Who owns the ad accounts and creative?

Accepted Answer

You do. Campaigns are built inside your own ad accounts and business manager, pixels and conversion data stay with you, and creative files are handed over. If we part ways, the account history and learning phase stay yours.

Question 14

Do you also run TikTok and LinkedIn campaigns?

Accepted Answer

Yes, where the audience justifies it. LinkedIn earns its premium for high-value B2B roles and account-based targeting; TikTok works when creative volume and demand creation matter more than intent capture. We only add a platform when the budget can support it properly.

Digital advertising engineered for revenue, not traffic.

Most advertising problems are system problems.

The high-performance advertising model.

Our digital advertising capability includes:

Engineered for success.

Chamberlain Brown

Systems we've built for clients like you.

Thinking that informs the work.

Real performance tied to revenue.

Questions worth asking before you spend.

Show us the account. We'll show you what's leaking.

Digital advertising engineered for revenue, not traffic.

Most advertising problems are system problems.

The high-performance advertising model.

Our digital advertising capability includes:

Engineered for success.

Chamberlain Brown

Systems we've built for clients like you.

Thinking that informs the work.

Real performance tied to revenue.

Questions worth asking before you spend.

01How much should I spend on Google Ads?

02How much should I spend on Meta Ads?

03How long does it take for paid advertising to work?

04Does Franklin manage both Google Ads and Meta Ads?

05Does Franklin create advertising creative?

06How do you measure advertising ROI?

07Can you integrate advertising with HubSpot?

08What is included in ongoing advertising management?

09How often are campaigns optimised?

10How do you improve lead quality?

11Do we need landing pages, or can we send traffic to our website?

12How do iOS privacy changes and cookie loss affect tracking?

13Who owns the ad accounts and creative?

14Do you also run TikTok and LinkedIn campaigns?

Show us the account. We'll show you what's leaking.