Question 1

What does Franklin actually do?

Accepted Answer

We're a growth partner, not an agency-of-everything. We engineer the system that connects paid media, HubSpot and organic search into one measurable revenue pipeline — powered by our RevEngine™ framework.

Question 2

What's RevEngine™?

Accepted Answer

Our proprietary growth system. It's the operating model we use to plan, launch and compound performance across channels — so every dollar of media spend builds on the last instead of resetting each month.

Question 3

How is Franklin different from a typical marketing agency?

Accepted Answer

Most agencies optimise for activity — campaigns, deliverables, reports. We optimise for pipeline and revenue. That means fewer vanity metrics, tighter feedback loops between media and CRM, and accountability tied to commercial outcomes.

Question 4

Who do you work with?

Accepted Answer

Ambitious operators in all industries. The common thread isn't industry — it's that the business is ready to treat growth as a system, not a series of one-off campaigns.

Question 5

Do I need to be on HubSpot to work with you?

Accepted Answer

No — but if you're not, we'll usually recommend it. HubSpot is where we close the loop between marketing spend and revenue. We're a certified partner and can implement, migrate or optimise an existing instance.

Question 6

How quickly will we see results?

Accepted Answer

Paid media usually produces early signal in the first three to four weeks, and structural gains land across the first two quarters as tracking, creative and CRM data compound. We set expectations against your sales cycle, not platform dashboards — a 90-day B2B cycle simply cannot show payback in week two.

Question 7

What does it cost to work with Franklin?

Accepted Answer

Engagements start with a fixed-scope build phase — audit, tracking, CRM and campaign architecture — followed by an ongoing performance partnership sized to your media budget and system complexity. Media spend always goes directly to the platforms, never through us as a markup.

Question 8

Are you locked into long contracts?

Accepted Answer

The build phase is scoped and fixed. The ongoing partnership runs on a rolling basis after an initial period long enough for the work to be judged fairly — typically three to six months, depending on sales cycle. You own every account, asset and portal we touch.

Question 9

Do you work with businesses outside Australia?

Accepted Answer

Most of our clients are Australian, and we operate on Australian time zones, currency and privacy expectations. We do run accounts targeting New Zealand, the UK and the US where the commercial model and CRM sit here.

Question 10

What happens on the first strategy call?

Accepted Answer

We review your channels, tracking, CRM and sales follow-up, then tell you what we would change and in what order — including the things that do not require hiring us. If we are not the right partner, we will say so on that call.

Performance
Engineered
Advertising.

We combine cultural relevance with engineered growth.

A precision engineered acquisition system that transforms attention into predictable revenue.

Precision engineered performance for accelerated growth.

Built to scale. Measured properly.

See how we've set new records with RevEngine™.

What clients say when no one's selling.

Field notes from inside the accounts.

Frequently asked questions

Tell us where you want to go. We'll look under the bonnet.

PerformanceEngineeredAdvertising.

We combine cultural relevance with engineered growth.

A precision engineered acquisition system that transforms attention into predictable revenue.

Precision engineered performance for accelerated growth.

Built to scale. Measured properly.

See how we've set new records with RevEngine™.

What clients say when no one's selling.

Field notes from inside the accounts.

Frequently asked questions

01What does Franklin actually do?

02What's RevEngine™?

03How is Franklin different from a typical marketing agency?

04Who do you work with?

05Do I need to be on HubSpot to work with you?

06How quickly will we see results?

07What does it cost to work with Franklin?

08Are you locked into long contracts?

09Do you work with businesses outside Australia?

10What happens on the first strategy call?

Tell us where you want to go. We'll look under the bonnet.

Performance
Engineered
Advertising.