Pipelines and follow-up
Remove the admin. Keep the selling.
Pipelines, sequences, tasks and templates configured so follow-up happens reliably and forecasting reflects what is genuinely in play.
System readout
- Consistent
- One process across the team
- Reliable
- Follow-up that doesn't depend on memory
- Honest
- Forecasts sourced from the CRM
The problem/ 001
What we usually find first.
Before anything is built, we look for the constraints already costing you performance.
- ERR 01
Follow-up dependent on individual memory
- ERR 02
Deals sitting in a stage for months
- ERR 03
Forecasts built in a spreadsheet, not the CRM
- ERR 04
Reps spending selling time on data entry
- ERR 05
No visibility into activity or pipeline hygiene
- ERR 06
Every rep running a different process
Included/ 002
What sales automation covers.
- 001Pipeline DesignStages with clear exit criteria, weighted probabilities and hygiene rules that keep the pipeline honest.
- 002Sequences & TemplatesMulti-step outreach and follow-up cadences with templates and snippets reps will actually use.
- 003Task & Activity AutomationTasks, reminders and logging automated so nothing depends on someone remembering.
- 004Meetings & QuotingBooking links, routing, quote templates and approval steps built into the deal flow.
- 005Forecasting & HygieneForecast views, stale deal alerts and dashboards that show what is genuinely in play.
- 006Rep EnablementSimplified record views, playbooks and training so the process is the path of least resistance.
How we work/ 003
Audit. Engineer. Perform.
Audit
We assess your demand channels, CRM architecture and sales alignment. No assumptions. Just data.
Engineer
We design the acquisition and revenue infrastructure required for controlled growth.
Perform
We activate, optimise and scale with precision driven by measurable commercial outcomes.
Related capability/ 004
The rest of HubSpot & RevOps.
Selected work/ 005
Systems we've built for clients like you.
Real Estate
Aligning brand authority with a revenue engine designed to generate qualified buyers at scale.
Read Chamberlain Brown's story→
Health & Wellness
We built the performance infrastructure behind Medmate's growth to drive consistent, measurable healthcare outcomes.
Read Medmate's story→
Real Estate
We engineered a multi-channel acquisition system that converts attention into appraisals, tenants and long-term growth.
Read Leah Jay's story→
Insights/ 006
Thinking that informs the work.
RevOpsFranklin x HubSpot: How We Do HubSpot Differently
Anyone can configure HubSpot. The difference is whether the configuration changes how you buy media, run sales and forecast revenue.
19 Aug 20269 min readRead the article→
Meta AdsMeta Ads Weekly Update: 15 September 2026
A landmark settlement is about to change how many teens use Meta's apps, while new AI creative tools quietly reshape how ads get made.
15 Sept 20266 min readRead the article→
Digital AdvertisingDigital Advertising Weekly: 15 September 2026
The Australian ad market keeps climbing, Google and Microsoft are placing very different AI bets, and the ad verification industry just got a lot smaller.
15 Sept 20266 min readRead the article→
FAQ/ 007
Questions we get asked.
Anything not covered here, we'll answer against your actual numbers on a call.
Where to next/ 008
Guides and sectors related to sales automation.
Ultimate guides
Get started/ 009
