Franklin Ultimate Guides.
The platforms we build revenue engines with, documented properly. No ecommerce playbooks recycled for lead generation, no vendor marketing — just how we configure, operate and measure these systems for Australian service businesses.
Guides/ 001
The Franklin Ultimate Guide to HubSpot
Everything we have learned implementing and operating HubSpot for Australian service businesses — the architecture, the automation and the reporting that makes it pay for itself.
The Franklin Ultimate Guide to Aircall
The phone is still where most Australian service deals are won, and it is usually the least instrumented part of the stack. This is how to fix that.
The Franklin Ultimate Guide to Google Ads
Google Ads rewards intent, punishes sloppy measurement and quietly spends your budget on the wrong searches. Here is how we build accounts that do neither.
The Franklin Ultimate Guide to Meta Ads
Meta is a demand creation engine. Used properly it fills the top of a service business funnel — used the way ecommerce guides describe, it fills your CRM with noise.
Latest insights/ 002
RevOpsHubSpot + Aircall: The Ultimate Guide
Most teams install Aircall, tick the HubSpot integration box and stop there. Done properly, the phone becomes the highest-signal data source in your CRM.
18 Aug 202610 min readRead the article→
RevOpsFranklin x HubSpot: How We Do HubSpot Differently
Anyone can configure HubSpot. The difference is whether the configuration changes how you buy media, run sales and forecast revenue.
17 Aug 20269 min readRead the article→
RevOpsHow to Improve Your Conversion Rate With HubSpot
Conversion rate is not one number. It is a chain of six, and HubSpot lets you see and fix each link instead of guessing at the landing page.
16 Aug 202610 min readRead the article→
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