Franklin Ultimate Guides.
The platforms we build revenue engines with, documented properly. No ecommerce playbooks recycled for lead generation, no vendor marketing — just how we configure, operate and measure these systems for Australian service businesses.
Guides/ 001
The Franklin Ultimate Guide to HubSpot
Everything we have learned implementing and operating HubSpot for Australian service businesses — the architecture, the automation and the reporting that makes it pay for itself.
The Franklin Ultimate Guide to Aircall
The phone is still where most Australian service deals are won, and it is usually the least instrumented part of the stack. This is how to fix that.
The Franklin Ultimate Guide to Google Ads
Google Ads rewards intent, punishes sloppy measurement and quietly spends your budget on the wrong searches. Here is how we build accounts that do neither.
The Franklin Ultimate Guide to Meta Ads
Meta is a demand creation engine. Used properly it fills the top of a service business funnel — used the way ecommerce guides describe, it fills your CRM with noise.
Latest insights/ 002
Meta AdsMeta Ads Weekly Update: 15 September 2026
A landmark settlement is about to change how many teens use Meta's apps, while new AI creative tools quietly reshape how ads get made.
15 Sept 20266 min readRead the article→
Digital AdvertisingDigital Advertising Weekly: 15 September 2026
The Australian ad market keeps climbing, Google and Microsoft are placing very different AI bets, and the ad verification industry just got a lot smaller.
15 Sept 20266 min readRead the article→
HubSpotThis Week in HubSpot: 15 September 2026
A new ads integration lands quietly this week, while HubSpot's biggest event of the year kicks off in Boston — here's what's actually worth your attention.
15 Sept 20266 min readRead the article→
Where to next/ 003
Put the guides to work: services and sectors.
Services
Ultimate guides
Industries
- Property & Real Estate →Agencies, developments, property management
- Financial Services →Mortgage, broking, advice, lending
- Health & Wellness →Healthcare, telehealth, clinics, wellness brands
- Hospitality →Pubs, venues, groups, events
- Trades & Construction →Builders, trades, commercial contractors
- Case studies →
Get started/ 004