Insights/ 001
Field notes from inside the accounts.
Field notes on paid media, HubSpot, attribution and the systems behind commercial growth — written by the team running the accounts.
All articles/ 003
Everything we've learned, written down.
RevOpsFranklin x HubSpot: How We Do HubSpot Differently
Anyone can configure HubSpot. The difference is whether the configuration changes how you buy media, run sales and forecast revenue.
17 Aug 20269 min readRead the article→
RevOpsHow to Improve Your Conversion Rate With HubSpot
Conversion rate is not one number. It is a chain of six, and HubSpot lets you see and fix each link instead of guessing at the landing page.
16 Aug 202610 min readRead the article→
RevOpsHow to Improve Customer Lifetime Value With HubSpot
Acquisition gets the attention, but lifetime value sets your acquisition budget. HubSpot is where you can actually measure and move it.
15 Aug 202610 min readRead the article→
IndustryHow Buyer's Agents Are Using HubSpot
Buyer's agency is a long-cycle, high-value, referral-heavy business. That is exactly the shape of problem a properly built CRM solves.
14 Aug 20269 min readRead the article→
IndustryHow Mortgage Brokers Are Using HubSpot
Aggregator software handles the loan. HubSpot handles everything before it and everything after it — which is where broker growth actually comes from.
13 Aug 202610 min readRead the article→
Paid MediaWhy Most Meta Ads Advice Falls Short for Lead Generation
The playbooks, benchmarks and automation defaults you read about Meta Ads were built for online stores. Lead gen breaks almost every assumption behind them.
12 Aug 202610 min readRead the article→HubSpot
How HubSpot Supercharges Your Digital Advertising
Most advertisers optimise to the platform's version of success. HubSpot lets you optimise to yours — pipeline, closed revenue and customer value — and feed that truth back to Google and Meta.
14 July 20268 min readRead the article→Meta Ads
The 5 Most Common Mistakes With Meta Ads
We audit dozens of Meta accounts a year. The same five mistakes account for most of the wasted spend, and none of them are exotic.
30 June 20268 min readRead the article→Paid Media
How Meta Ads and Google Ads Work Together
Run in isolation, Meta and Google fight over the same conversions. Run as one funnel, Meta manufactures the searches Google harvests.
16 June 20268 min readRead the article→RevOps
HubSpot vs Pipedrive: Which CRM Fits Your Revenue Model
Pipedrive is a very good sales pipeline tool. HubSpot is a revenue operating system. The right answer depends on whether marketing needs to live in the same place as sales.
28 May 20269 min readRead the article→Attribution
How HubSpot Advertising Attribution Works
HubSpot can tell you which ad produced closed revenue — but only if the tracking, lifecycle stages and models are configured deliberately. Here is how the machinery actually works.
12 May 20269 min readRead the article→Search
SEO vs Google Ads: Where Your Next Dollar Should Go
One buys traffic and stops when you stop paying. The other builds an asset that takes months to compound. The right split depends on your margin, your patience and your time horizon.
22 Apr 20268 min readRead the article→Paid Media
Meta Ads vs Google Ads: Which Platform For Which Job
Google finds people already looking. Meta finds people who should be. The comparison only makes sense once you decide which problem you have.
8 Apr 20268 min readRead the article→
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