Do we have to use HubSpot?

It is the platform we build on and are certified in, because it consolidates marketing, sales and reporting in one data model. If you are committed to another CRM we will tell you honestly whether we are the right fit.

Can this be built on our existing portal?

Usually yes. We audit first, then correct and extend rather than rebuild wherever the data model allows.

Who maintains it afterwards?

We can operate it as part of an ongoing engagement, or document and hand it to your internal owner with governance in place.

RevEngine™ component 02

The infrastructure that turns leads into revenue.

The CRM layer of RevEngine™ — data model, lifecycle, automation and reporting built so acquisition has somewhere reliable to land.

Book a Strategy Call All RevEngine™

System readout

CRMCONNECTED

LifecycleAUTOMATED

AttributionACTIVE

Captured: Source integrity on every record
Automated: Hand-offs without human effort
Reported: Spend traced to closed revenue

The problem/ 001

What we usually find first.

Before anything is built, we look for the constraints already costing you performance.

ERR 01
Great campaigns landing in a broken CRM
ERR 02
Lead source lost at the point of capture
ERR 03
Manual hand-offs between marketing and sales
ERR 04
No system record of why a deal was lost
ERR 05
Reporting rebuilt by hand every month
ERR 06
Growth constrained by operations, not demand

Included/ 002

What hubspot revenue infrastructure covers.

001Revenue Data ModelObjects, properties and associations designed for revenue reporting from day one.
002Capture & Source IntegrityForms, UTM, click IDs and referrer captured and persisted onto every record.
003Lifecycle AutomationStage progression, routing and SLA enforcement from enquiry through to closed deal.
004Sales InfrastructurePipelines, sequences, tasks and quoting built into the flow of the sales day.
005Integration LayerAd platforms, website, calendars and finance tools connected so data moves without human effort.
006Revenue ReportingDashboards linking spend to pipeline and closed revenue, reconciled across sources.