Health & Wellness · RevEngine™

Performance infrastructure for a scaling health platform.

Medmate was growing fast in a tightly regulated category. We engineered the acquisition and measurement infrastructure required to scale spend without losing control of cost per patient.

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Engagement readout

CategoryRegulated health

ChannelsGoogle · Meta

TrackingServer-side

OptimisationDaily

↓ CAC: Cost per acquisition reduced
24/7: Automated patient journeys
1:1: Spend mapped to outcomes

The challenge/ 001

What we found first.

The constraints already costing Medmate performance before anything was built.

ERR 01
Strict advertising compliance limited the usual performance creative playbook.
ERR 02
Conversion tracking was unreliable, so optimisation signals were noisy.
ERR 03
Growth targets required scaling spend without inflating cost per patient.
ERR 04
Marketing and operations reported on different numbers.

What we built/ 002

The system behind the result.

001Compliance-safe creative testingA creative framework that tests hooks and angles at volume while staying inside health advertising policy.
002Server-side tracking rebuildClean, durable conversion signal into Google and Meta so bidding optimised toward real outcomes rather than proxies.
003Funnel and lifecycle automationAutomated journeys that move new patients from first touch to active use with minimal manual handling.
004Unified performance reportingOne shared view of spend, acquisition and retention so marketing and operations argue about strategy, not data.

Creative in market/ 003

The work that ran.

A full-funnel creative system for telehealth — paid social, partnership offers, out-of-home and in-pharmacy screens, all working the same booking action.