What do you need from us to build the model?

Historical spend and results where available, average customer value, close rate, sales cycle length and margin. Where data is thin we use conservative category benchmarks and flag the assumptions.

Can strategy be a standalone engagement?

Yes. Many clients start with a strategy and modelling engagement before deciding on ongoing management.

What if the numbers don't work?

We'll tell you. If a target CAC isn't achievable at the proposed budget in your category, the honest answer is worth more than a campaign launch.

Budget and CAC modelling

The commercial model comes before the media plan.

Budget modelling, channel mix and cost per acquisition targets built backwards from your revenue goal — so you know what the spend has to produce before it is deployed.

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System readout

CAC targetMODELLED

Channel mixALLOCATED

ForecastTRACKING

CAC: A ceiling everyone agrees on
Scenario: Spend modelled to pipeline
Roadmap: Sequenced tests and scale gates

The problem/ 001

What we usually find first.

Before anything is built, we look for the constraints already costing you performance.

ERR 01
Budgets set by percentage rather than by maths
ERR 02
No agreed cost per acquisition target
ERR 03
Channels judged on platform-reported metrics
ERR 04
Spend that can't be defended in a board meeting
ERR 05
No view of what scale actually costs
ERR 06
Growth targets with no media plan behind them

Included/ 002

What paid media strategy covers.

001Unit Economics ModellingAverage order value, close rate, margin and payback period translated into a defensible CAC ceiling.
002Budget & Forecast ModelSpend scenarios mapped to lead volume, pipeline and revenue, with break-even clearly identified.
003Channel Mix StrategyWhere demand exists, where it must be created, and how budget is split between capture and creation.
004Offer & Positioning StrategyThe commercial proposition that makes the media work, defined before campaigns are built.
005Measurement FrameworkThe metrics that govern decisions, who owns them, and the reporting cadence they run on.
006Roadmap & Test PlanA sequenced plan of builds, tests and scale gates rather than an open-ended retainer.