About
High performance strategy that serves.
Franklin is a performance marketing partner built for businesses that want more than activity, noise and surface-level growth.
Who we are/ 001
We build revenue engines, not campaigns.
Franklin Marketing is an Australian performance marketing and RevOps agency working with property, health, hospitality, trades and finance brands. We connect paid media, HubSpot and sales execution so every dollar of spend is traceable to pipeline and closed revenue — not vanity metrics.
We work from Sydney and Newcastle, embedded with the teams we support. Weekly rhythm, transparent reporting, and one system of record across marketing and sales.
Years running paid media
Managed ad spend
Google review rating
How we work/ 002
Systems before spend
Tracking, CRM and attribution get built first so performance decisions are made on real revenue data.
Senior hands, no relay
The strategist in your kickoff is the operator in your account. Small team, deep ownership.
Compounding, not campaigns
Creative, search and lifecycle work stack over time instead of resetting every quarter.
The team/ 003
Small team. Senior hands on every account.
No account-manager relay. The people who build your strategy are the people in your campaigns, your CRM and your reporting every week.
Nic Franklin
Founder
Nic leads strategy across every Franklin account, connecting paid media, CRM and sales execution into one revenue system. He has spent over a decade building performance programs for Australian property, health and hospitality brands.
- Revenue strategy
- Paid media
- RevEngine™
Erica Marthy Rivero
Performance Marketing Specialist
Erica runs day-to-day media buying across Meta and Google, obsessing over creative testing cadence, audience structure and the cost per qualified lead behind every dollar of spend.
- Meta Ads
- Google Ads
- Creative testing
Danielle Magbanua
HubSpot Specialist
Danielle architects CRM and automation inside HubSpot — lifecycle stages, pipelines, lead routing and reporting that sales teams actually trust and use.
- CRM architecture
- Automation
- Attribution reporting
Mark Berja
SEO Specialist
Mark builds the organic side of the engine: technical health, content architecture and the search demand that compounds alongside paid performance.
- Technical SEO
- Content strategy
- Local search
Client reviews/ 004
What clients say when no one's selling.
Insights/ 006
What we're thinking about.
RevOpsHubSpot + Aircall: The Ultimate Guide
Most teams install Aircall, tick the HubSpot integration box and stop there. Done properly, the phone becomes the highest-signal data source in your CRM.
18 Aug 202610 min readRead the article→
RevOpsFranklin x HubSpot: How We Do HubSpot Differently
Anyone can configure HubSpot. The difference is whether the configuration changes how you buy media, run sales and forecast revenue.
17 Aug 20269 min readRead the article→
RevOpsHow to Improve Your Conversion Rate With HubSpot
Conversion rate is not one number. It is a chain of six, and HubSpot lets you see and fix each link instead of guessing at the landing page.
16 Aug 202610 min readRead the article→
Get started/ 007