Who is Franklin Marketing?

An Australian performance marketing and revenue operations team built around one idea: media, CRM and sales should run as a single system. We are deliberately small and senior, so the people you meet are the people doing the work.

We work with clients across Australia and operate on Australian time zones, with in-person workshops where a build benefits from getting the whole team in one room.

What makes you different from a typical agency?

Most agencies are paid for activity — campaigns shipped, reports sent. We are judged on pipeline and revenue, which means we will happily recommend spending less in a channel if the constraint sits in your CRM or your sales follow-up.

What industries do you specialise in?

Property, health, hospitality, trades and finance are where we have the deepest pattern library, but the common thread is a considered purchase with a real sales process behind it rather than a specific vertical.

Who will actually work on my account?

A senior strategist owns the commercial outcome, supported by specialists in paid media, HubSpot and SEO. There is no handover to a junior team once the contract is signed.

Are you a certified HubSpot partner?

Yes. We implement, migrate and optimise HubSpot portals as a certified partner, and we use it ourselves as the system of record connecting media spend to closed revenue.

A fixed-scope build phase followed by an ongoing performance partnership sized to your media budget and system complexity. Media spend is paid directly to the platforms — we never mark it up.

What kind of clients do you work best with?

Operators who want to treat growth as a system, will share honest commercial numbers, and are willing to change the sales process when the data says the bottleneck sits there rather than in the ads.

About

High performance strategy that serves.

Franklin is a performance marketing partner built for businesses that want more than activity, noise and surface-level growth.

Book a Strategy Call Explore RevEngine™

Who we are/ 001

We build revenue engines, not campaigns.

Franklin Marketing is an Australian performance marketing and RevOps agency working with property, health, hospitality, trades and finance brands. We connect paid media, HubSpot and sales execution so every dollar of spend is traceable to pipeline and closed revenue — not vanity metrics.

We work from Sydney and Newcastle, embedded with the teams we support. Weekly rhythm, transparent reporting, and one system of record across marketing and sales.

01

12+

Years running paid media

02

$40M+

Managed ad spend

03

5.0

Google review rating

How we work/ 002

Systems before spend
Tracking, CRM and attribution get built first so performance decisions are made on real revenue data.
Senior hands, no relay
The strategist in your kickoff is the operator in your account. Small team, deep ownership.
Compounding, not campaigns
Creative, search and lifecycle work stack over time instead of resetting every quarter.

The team/ 003

Small team. Senior hands on every account.

No account-manager relay. The people who build your strategy are the people in your campaigns, your CRM and your reporting every week.

Nic Franklin
Founder
Nic leads strategy across every Franklin account, connecting paid media, CRM and sales execution into one revenue system. He has spent over a decade building performance programs for Australian property, health and hospitality brands.
- Revenue strategy
- Paid media
- RevEngine™
Erica Marthy Rivero
Performance Marketing Specialist
Erica runs day-to-day media buying across Meta and Google, obsessing over creative testing cadence, audience structure and the cost per qualified lead behind every dollar of spend.
- Meta Ads
- Google Ads
- Creative testing
Danielle Magbanua
HubSpot Specialist
Danielle architects CRM and automation inside HubSpot — lifecycle stages, pipelines, lead routing and reporting that sales teams actually trust and use.
- CRM architecture
- Automation
- Attribution reporting
Mark Berja
SEO Specialist
Mark builds the organic side of the engine: technical health, content architecture and the search demand that compounds alongside paid performance.
- Technical SEO
- Content strategy
- Local search