Events · Social Media Advertising

Selling out live music with performance social.

A venue events program with a hard deadline every week: tickets sold before the doors open. We built a repeatable Meta system that fills rooms on schedule.

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Engagement readout

ChannelMeta

CyclePer-event sprint

CreativeWeekly refresh

MeasureTicket revenue

Sold out: Headline events
↓ CPA: Cost per ticket sold
Weekly: Creative test cadence

The challenge/ 001

What we found first.

The constraints already costing The Beaches Events performance before anything was built.

ERR 01
Every event is a fresh launch with a fixed, unforgiving deadline.
ERR 02
Creative fatigue set in fast across a small, repeat local audience.
ERR 03
Spend decisions were reactive and often too late in the sales window.
ERR 04
No consistent read on which creative actually sold tickets.

What we built/ 002

The system behind the result.

001Event launch playbookA repeatable campaign template that switches on the moment an event is announced, with pacing tied to the on-sale window.
002High-velocity creativeShort-form video and artist-led hooks refreshed weekly to keep frequency and cost under control.
003Audience layeringPast attendees, genre-based interest and local prospecting layered so each event compounds the last.
004Ticket-level measurementReporting against tickets sold and revenue rather than reach, with spend pulled forward or back accordingly.

Creative in market/ 003

The work that ran.

An events engine for The Beaches — one poster system, one ticketing action, run artist by artist across paid social, and anchored by the venue's own brand photography.