Which attribution model should we use?

It depends on sales cycle and channel mix. We usually run more than one and interpret them together — a single model presented as truth tends to mislead.

Do we need Marketing Hub Enterprise?

For native multi-touch attribution, yes. Where the tier isn't available we build source-to-revenue reporting from captured properties instead.

Why don't HubSpot and the ad platforms match?

They measure differently — attribution windows, view-through and deduplication all differ. We document the variance so decisions are made on a consistent basis.

Spend to closed revenue

One set of numbers the whole business trusts.

Revenue reporting inside HubSpot that connects campaign spend to pipeline and closed deals — built so marketing, sales and the board read the same story.

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System readout

Attribution modelLIVE

DashboardsPUBLISHED

Data reconciliationPASSING

Source to sale: Campaign linked to closed revenue
Automated: No manual monthly rebuild
Reconciled: Platform, analytics and CRM aligned

The problem/ 001

What we usually find first.

Before anything is built, we look for the constraints already costing you performance.

ERR 01
Marketing reporting leads, sales reporting revenue
ERR 02
No view of which campaigns create pipeline
ERR 03
Board reporting rebuilt by hand each month
ERR 04
Attribution stopping at the form submission
ERR 05
Numbers that change depending who runs the report
ERR 06
Channel decisions made on platform-reported data

Included/ 002

What reporting & attribution covers.

001Reporting FrameworkThe metric set, definitions and owners agreed across marketing, sales and leadership.
002Campaign-to-Revenue TrackingSource, campaign and click ID captured on the record and carried through to the closed deal.
003Attribution ModelsMulti-touch attribution configured and interpreted, with its limitations stated plainly.
004Pipeline & Velocity ReportingConversion rates by stage, deal velocity and pipeline coverage against target.
005Leadership DashboardsBoard-ready views that answer the recurring questions without a manual rebuild.
006Data ReconciliationRegular checks between ad platforms, GA4 and HubSpot so discrepancies are explained, not discovered.