Real Estate · RevEngine™

A property brand rebuilt as a revenue engine.

Chamberlain Brown needed more than traffic. We built a complete growth framework — consistent lead generation, stronger market positioning and a CRM that finally aligned marketing with sales.

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Engagement readout

Paid mediaGoogle · Meta

CRMHubSpot connected

AttributionClosed loop

Engagement3+ years

3+: Years as growth partner
24/7: Always-on lead generation
100%: Spend traced to pipeline

The challenge/ 001

What we found first.

The constraints already costing Chamberlain Brown performance before anything was built.

ERR 01
Lead flow was inconsistent and tied to individual agent effort rather than a system.
ERR 02
Brand positioning did not match the calibre of the properties being listed.
ERR 03
Enquiries were scattered across inboxes with no single source of truth.
ERR 04
No reliable way to connect advertising spend to appraisals or listings won.

What we built/ 002

The system behind the result.

001Positioning and creative systemWe rebuilt the advertising creative around authority and proof, giving the brand a consistent voice across every channel.
002Always-on acquisitionStructured Google and Meta campaigns against real cost-per-appraisal targets, with prospecting and retargeting running as one funnel.
003HubSpot revenue infrastructureEvery enquiry lands in HubSpot with source, campaign and lifecycle stage attached, routed to the right agent with automated follow-up.
004Reporting that reflects the businessOne dashboard tying media spend to appraisals, listings and settled revenue — reviewed monthly, optimised weekly.

Creative in market/ 003

The work that ran.

Brand-led acquisition creative built for the off-market list — one offer, one promise, tested across placements until cost per qualified lead settled.

The Chamberlain Brown team photographed together in studio — Brand library — team shoot used across prospecting and retargeting

Chamberlain Brown 4:5 paid social ad promoting the Newcastle off-market properties list — 4:5 prospecting — off-market list offer

Chamberlain Brown 1:1 ad showing email and SMS notifications for off-market property alerts — 1:1 — notification proof of value

Chamberlain Brown founders inspecting a Newcastle property — Founder-led content for warm audiences

Chamberlain Brown landscape ad announcing access to this week's off-market properties — Retargeting — weekly access reminder

Chamberlain Brown lead generation campaign creative — Lead capture creative

Outcome/ 004

What changed commercially.

001

3+

Years as growth partner

002

24/7

Always-on lead generation

003

100%

Spend traced to pipeline

A predictable, always-on pipeline of qualified property enquiries.
Sales follow-up standardised and measurable across the team.
A three-year partnership built on reported commercial outcomes, not activity.

“We've been working with Franklin for over 3 years now, and our experience has been nothing short of exceptional.”
Matt Chamberlain · Managing Director, Chamberlain Brown Property

More work/ 005

Other growth systems in the field.

Get started/ 006

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