Do we need server-side tracking?

If paid media is a material line item, yes. Browser-side tracking loses conversions to privacy controls and ad blockers, which degrades both reporting accuracy and algorithmic optimisation.

Will this work with our consent banner?

Yes. We implement consent-aware measurement so tracking respects the user's choice while preserving as much modelled and first-party signal as legitimately available.

Can you fix tracking without rebuilding everything?

Often. We start with an audit and fix the highest-impact breakages first — duplicate conversions, missing source capture and incorrect conversion definitions.

Server-side and CRM

If the data is wrong, every decision after it is too.

Server-side tracking, consent-aware measurement and CRM-connected attribution so spend can be traced through lead, opportunity and closed revenue.

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System readout

Server-side eventsLIVE

Source capturePERSISTED

Offline importSYNCED

End-to-end: Ad, click, lead, deal, revenue
Server-side: Signal that survives the browser
One source: Platform and CRM reconciled

The problem/ 001

What we usually find first.

Before anything is built, we look for the constraints already costing you performance.

ERR 01
Platform-reported conversions triple-counting the same lead
ERR 02
GA4 and the CRM disagreeing on every number
ERR 03
UTM and click IDs lost before the form submits
ERR 04
No line of sight from spend to closed revenue
ERR 05
Consent handling breaking measurement silently
ERR 06
Reports nobody in the business trusts

Included/ 002

What tracking & attribution covers.

001Measurement PlanThe events, properties and definitions that matter, agreed before anything is implemented.
002GTM & GA4 BuildClean container structure, event taxonomy and conversion definitions that map to commercial outcomes.
003Server-Side TrackingConversions API and enhanced conversions with deduplication and match quality monitoring.
004Source & UTM CaptureFirst-touch and last-touch source, referrer, click IDs and landing page persisted through to the CRM record.
005Offline Conversion ImportsDeal outcomes returned to Google and Meta so bidding optimises toward revenue, not form fills.
006Attribution ReportingDashboards that report cost per lead, cost per acquisition and ROAS from source through to closed revenue.