Real Estate · RevEngine™
Multi-channel acquisition for sales and property management.
Leah Jay needed two distinct growth motions running at once — vendor appraisals and property management growth — without either cannibalising the other's budget or reporting.
Engagement readout
- 2
- Growth motions run in parallel
- ↑
- Qualified appraisal volume
- ↓
- Cost per managed property lead
The challenge/ 001
What we found first.
The constraints already costing Leah Jay performance before anything was built.
- ERR 01
Two very different audiences were being served by one blended campaign structure.
- ERR 02
Lead quality varied wildly with no scoring to separate signal from noise.
- ERR 03
Attribution stopped at the form fill, not the listing or managed property.
- ERR 04
Budget decisions were made on impressions rather than commercial return.
What we built/ 002
The system behind the result.
- 001Split campaign architectureSeparate structures, budgets and creative for vendor acquisition and property management growth.
- 002Lead scoring and routingHubSpot scoring that flags genuine intent and routes it to the right team within minutes.
- 003Full-funnel attributionTracking that follows a lead through to appraisal booked and property signed, not just enquiry submitted.
- 004Continuous optimisationWeekly reallocation of budget toward the motion producing the strongest commercial return.
Creative in market/ 003
The work that ran.
A property-management acquisition system built on team-led brand photography and a single, repeatable offer — the free appraisal — cut across story, square and feed placements.
Outcome/ 004
What changed commercially.
Growth motions run in parallel
Qualified appraisal volume
Cost per managed property lead
- Clear visibility of which channel produces appraisals versus managed properties.
- Higher-quality enquiries reaching the sales team faster.
- Budget allocated on return, not gut feel.
More work/ 005
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Get started/ 006