Case study

The Beaches Events

FRANKLIN worked with The Beach Hotel to create and manage conversion-led Meta advertising campaigns designed to turn event interest into measurable ticket sales.

The Beaches Events

The Beach Hotel is one of Newcastle’s most recognised coastal venues, known for bringing together great food, drinks, live music and community-led events in an iconic Merewether setting.

Digital Advertising

META Ads

The Beach Hotel wanted a more reliable way to drive ticket sales for its live music events, without relying on last-minute demand to understand how each event was tracking.

Franklin supported the venue by running conversion-focused Meta advertising campaigns for acts including Radium Dolls, Winston Surfshirt, Young Franco, What So Not, Bag Raiders and more.

Instead of using social advertising purely for awareness, each campaign was built to drive ticket purchases and create earlier sales momentum.

Key Results

• Estimated 600% return on ad spend

• Events selling out earlier

• Stronger visibility on ticket numbers before event day

• Greater confidence for the operations team when planning staffing, stock, logistics and event delivery

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Our sustainability journey

The result was a more predictable and commercially effective approach to promoting live music events, helping The Beach Hotel sell tickets earlier, plan with more confidence and reduce the pressure of waiting for last-minute sales.

Type:

Social Media Advertising

Modern:

Facebook & Instagram

Target Market:

Gen Z

Unique Selling Points:

Hospitality

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Leah Jay is one of the Hunter region’s most established property management agencies, supporting property investors, landlords and tenants across Newcastle, Lake Macquarie, Maitland and the wider Hunter.With strong brand recognition and decades of property management experience, Leah Jay had a solid market position. The opportunity was to better connect their digital presence, advertising activity and sales process into one clearer growth system.

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