Medmate
Medmate needed to reduce the cost of growth without reducing revenue. Franklin in collaboration with BANDIT rebuilt the brand, website and marketing system to create a sharper, more efficient digital acquisition model.
Medmate is an Australian telehealth company helping patients access online healthcare through digital consultations, prescriptions, medical certificates and ongoing support.
As the telehealth category became more competitive, Medmate needed more than paid media optimisation. The business needed a stronger brand, a clearer website experience and a more efficient marketing system that could support performance without relying on unsustainable levels of monthly spend.
PULP worked with Medmate to rebuild the foundations of its digital growth system. This included refreshing the brand direction, designing and building a new website, restructuring key service messaging and refining the paid media approach around commercial efficiency.
The new brand helped create a more credible and consistent presence across Medmate’s website, advertising, organic content and customer communications. The new website simplified the patient journey, making it easier for users to understand available services and take action. Paid advertising was then aligned with the improved brand and website experience so that acquisition activity worked harder across the full funnel.
The result was a leaner and more efficient marketing system. Medmate reduced monthly marketing costs while maintaining the same level of business revenue, proving that growth does not always need to come from spending more. Sometimes the bigger opportunity is building a better system.
Medmate had strong commercial momentum, but its marketing model had become expensive to maintain. Franklin helped shift the focus from spending more on acquisition to improving the entire digital system behind it. By connecting brand, website, service positioning and paid media strategy, Medmate was able to reduce wasted spend, improve conversion pathways and maintain revenue with a significantly leaner marketing investment.
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