The Marketing Leak Audit/ 01

Traffic & Lead Generation

Whether enough of the right attention is reaching the business.

1. Q01.1

   Do you know which marketing channels generate your best leads?

   Yes, clearly and consistentlyMostly, but attribution is imperfectWe have a rough ideaNot reallyWe have no idea

2. Q01.2

   Are you consistently generating enough leads to hit your sales targets?

   YesUsuallySometimesRarelyNo

3. Q01.3

   How regularly are you testing new advertising creative, audiences, keywords or offers?

   WeeklyFortnightlyMonthlyOccasionallyAlmost never

4. Q01.4

   Is your marketing budget based on revenue targets and acquisition costs?

   Yes, we model it properlyMostlySomewhatIt's largely based on what we can affordWe don't have a defined budget